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Investing in a More Accessible Fitness Industry with Lauren Foundos

The fitness industry has seen many changes, especially since the Pandemic. One of those changes is the popularity of at-home fitness which is still led by professional instructors. Lauren Foundos, Founder of FORTË, is changing the game by creating opportunities for more gyms and studios to reach their members, even when those members want to work out at home. Lauren is here this week to talk about her journey from working on wall street to helping advance technology in the fitness industry and more. This week’s episode 79 of How Women Inspire Podcast is about investing in the fitness industry!

In this episode of How Women Inspire Podcast, Lauren Foundos is sharing the importance of lowering the barrier to entry for fitness for everyone and actionable steps you can take right now to build your business support system.

Lauren Foundos is the Founder and CEO of FORTË, a digital platform that allows gyms and fitness studios to provide their own fitness classes as an on-demand streaming platform for their members. FORTË has created digital experiences with many companies including the YMCA, the NFL Players Association, the UFC, and more. Lauren founded FORTE after a career in the financial industry, working on Wall Street with Whitaker Securities.

Some of the talking points Julie and Lauren go over in this episode include:

  • Lauren’s background in fitness and how she’s people’s interest in fitness change since the pandemic.

  • The journey of becoming a woman founder after working on Wall Street.

  • How having supportive, active investors makes a difference in a company.

  • What lobbying for the PHIT Act in Washington DC taught Lauren about legislation.

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