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Building a Trusted Brand for Women with Fran Maier, CEO & Founder of BabyQuip

It can be difficult to run a successful start up - the ups and downs aren’t for everyone and it can be a challenge. Someone who truly understands this experience is Fran Maier, co-founder of, who is well known for her 10+ years running TRUSTe (now TrustArc), and is now the CEO and founder of Babyquip. This week, episode 09 of How Women Inspire Podcast is about how to create a startup that’s truly a trusted brand!

In this episode of How Women Inspire Podcast, Fran Maier is sharing the importance of being a trusted brand and actionable steps you can take right now to build that trusted brand from the ground up.

Some of the talking points Fran and I go over in this episode include:

  • How Fran created her hospitality and travel start-up in the beginning of the pandemic and how she managed to get through to a record-breaking month with almost 1 million bookings under her belt.

  • How to build a trusted brand; through consistency and understanding your market well enough to build it to be trustworthy.

  • Fran’s best tips for hiring your first employees and your own responsibilities as a start-up founder.

  • How Fran keeps her creativity going and how she takes care of herself so she can run a successful business in a great headspace.

Fran Maier is a leader and inspiration to so many startup founders and entrepreneurs and I cannot wait for you to listen to this episode. So be sure to tune in to all the episodes to receive tons of practical tips and to hear even more about the points outlined above.

Thank you for listening! If you enjoyed this episode, take a screenshot of the episode to post in your stories and tag me! And don’t forget to subscribe, rate and review the podcast and tell me your key takeaways!




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